Saudi Arabia shatters norms: Country to open exclusive alcohol haven in Riyadh for non-muslim diplomats

Saudi Arabia is making a groundbreaking move by announcing plans to open its inaugural alcohol store in Riyadh, specifically targeting non-Muslim diplomats. Prospective customers interested in purchasing alcohol will need to register via a mobile app and secure a clearance code from the foreign ministry. The establishment will enforce monthly purchase limits, introducing a controlled approach to alcohol consumption. Spearheaded by Saudi Crown Prince Mohammed bin Salman, this initiative aligns with the country's broader vision to attract tourism and diversify its economy beyond oil, as outlined in the Vision 2030 plan. The strategically chosen location for the alcohol store in Riyadh's Diplomatic Quarter underscores its exclusive focus on the diplomatic community. The store's designation exclusively for non-Muslims reflects Saudi Arabia's commitment to modernization while respecting religious norms. However, the uncertainty surrounding the availability of the store for other non-Muslim expatriates raises questions about the inclusivity of this initiative. In a country with a significant expatriate population, predominantly comprising Muslim workers from Asia and Egypt, this move signals ongoing efforts toward social and economic modernization in a traditionally conservative kingdom.